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Fulfillment in Vietnam vs ASEAN: The Optimal Choice for International E-Commerce
Vietnam Post Logistics
18 June, 2025
5 phút đọc
In the global e-commerce boom, fulfillment services in Vietnam are quickly becoming an attractive option for both international and ASEAN-region businesses. Boasting competitive operational costs, strategic geography, and rapidly developing logistics infrastructure, Vietnam is rising as a regional supply chain powerhouse.
This article compares Vietnam’s fulfillment capabilities with those of other ASEAN countries—Thailand, Malaysia, and Indonesia—to highlight Vietnam’s strengths for brands aiming to expand in Southeast Asian markets, particularly in order processing and warehousing.
Fulfillment in Vietnam: A Launchpad for E-Commerce Success
Cost-Effectiveness & Competitive Pricing
- Vietnam’s low labor and operational costs are estimated to offer 20–30% savings compared to Thailand and Malaysia.
- Warehouse rental, labor, and order-handling fees make fulfillment here especially appealing to both large enterprises and SMEs.
Rapidly Improving Logistics Infrastructure
- National ports like Hai Phong and Cai Mep–Thi Vai facilitate efficient trade with China and the rest of ASEAN.
- Major industrial zones in the North and South host bonded warehouses and modern distribution centers critical for e-commerce.
Modern Fulfillment Technologies
- Providers, including Vietnam Post Logistics, deploy Warehouse Management Systems (WMS) and Order Management Systems (OMS) with API integration to Shopee, Lazada, Tiki, and other e-commerce platforms
- These systems streamline pick-and-pack workflows, reduce errors, and speed up delivery.
Pro-Business Logistics Policies
- Vietnam’s government offers logistics and e-commerce tax incentives, simplified customs procedures, and support for businesses establishing bonded warehouses combined with fulfillment centers
- These incentives are stronger compared to many ASEAN peers.
Fulfillment in Thailand: Good Infrastructure but High Costs
Thailand has long been considered the logistics hub of ASEAN thanks to:
- Modern infrastructure, well-connected highways, seaports (Laem Chabang), and international airports.
- Professional staff with many years of experience in the logistics sector.
However, operating costs in Thailand are about 20-30% higher than in Vietnam, including warehouse rental, labor, and fulfillment service fees. This can put financial pressure on e-commerce businesses, especially SMEs.
Fulfillment in Malaysia: Advanced Technology but Limited Market
Malaysia stands out with:
- With advanced logistics technology, many fulfillment centers have applied AI, big data to inventory and order management.
- High-quality logistics infrastructure, fast electronic customs.
However, Malaysia’s domestic market is smaller than Vietnam’s, and e-commerce growth is not as high. In addition, fulfillment costs in Malaysia are higher than in Vietnam but lower than in Singapore, suitable for businesses that want to expand in the ASEAN region but are not too focused on the domestic market.
Fulfillment in Indonesia: Great Potential but Limited Infrastructure
Indonesia, the country with the largest population in ASEAN (over 270 million people), has a huge e-commerce market. However:
- Logistics infrastructure is not yet synchronized due to the archipelago terrain, causing high domestic transportation costs.
- Many businesses still depend on small suppliers, lacking technology integration such as WMS, OMS.
- Fulfillment costs are higher than in Vietnam, especially in economic centers such as Jakarta, Surabaya.
Detailed comparison table: Fulfillment in Vietnam and ASEAN
| Country | Vietnam | Thailand | Malaysia | Indonesia |
|---|---|---|---|---|
| Operational Cost | Low (20–30% lower) | High (20–30% more expensive) | Mid to high | Higher than VN, esp. Jakarta |
| Logistics Infrastructure | Modern & expanding | Well-developed, advanced | High-quality infrastructure | Fragmented due to the archipelago |
| Fulfillment Technology | WMS & OMS integrated | Modern systems are in place | Advanced AI/big-data-enabled | Underdeveloped, low-tech adoption |
| E-Commerce Market | Very large & growing | Stable market | Moderate sized, steady growth | Massive potential, but logistic-heavy |
| Government Support | Strong incentives are in place | Stable support | Good support | Varies by region |
Why should businesses choose Fulfillment in Vietnam?
Cost Savings
Vietnam is a country with low labor costs and reasonable warehouse rental prices, helping businesses optimize profits in the context of global competition. Compared to Thailand, Malaysia, or Singapore, the cost of operating fulfillment services in Vietnam is 20-30% lower, especially suitable for both large enterprises and SMEs.
Strategic Location
Located near China, Vietnam is considered a gateway to Southeast Asia’s trade. This location is convenient for cross-border transportation, shortening delivery times and minimizing logistics costs, thereby increasing the competitiveness of international e-commerce businesses.
Modern Technology
Fulfillment services in Vietnam are increasingly professional thanks to the application of modern management technology such as Warehouse Management System (WMS), Order Management System (OMS), and API integration with major e-commerce platforms (Shopee, Lazada, Tiki). This helps to increase order processing speed, minimize errors, and improve customer experience.
Growing E-Commerce Market
Vietnam is among the fastest-growing e-commerce countries in Southeast Asia, with an impressive annual growth rate (over 20%). This is a potential market for international businesses to expand their business, reaching millions of young, tech-savvy consumers.
Government Incentives
The Vietnamese government is committed to developing the logistics and e-commerce industry with many attractive incentive policies such as:
- Tax reduction, supporting businesses to expand bonded warehouses, combined with fulfillment.
- Simplifying customs procedures, shortening customs clearance processing time.
- Encouraging investment in modern logistics technology to improve competitiveness.
Vietnam Post Logistics – Prestigious Fulfillment Partner in Vietnam
As an experienced Logistics unit with modern infrastructure and a leading prestigious brand in the country, Vietnam Post Logistics is highly appreciated and trusted by many domestic and international partners and customers.
Currently, Vietnam Post Logistics is providing a comprehensive Logistics ecosystem, helping customers effectively, flexibly, and optimally solve problems related to Logistics such as warehousing, domestic transportation, international transportation, cross-border e-commerce, and import and export.
We own:
- International standard bonded warehouse system, combined with comprehensive fulfillment services.
- WMS technology, along with modern infrastructure.
- Transportation network stretching from North to South and up to 230 countries and territories around the world.
- A team of experienced logistics experts supports optimal supply chain and order processing.
- With the same ecosystem, diverse and flexible value-added services.
Fulfillment in Vietnam is gradually asserting its position on the Southeast Asian logistics map, not only thanks to reasonable costs but also thanks to modern infrastructure, advanced technology, and outstanding business support policies. This is the golden time for international businesses to choose Vietnam as a fulfillment and cross-border logistics center.
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